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Our Credo_ Johnson and Johnson

Writer's picture: OwnerOwner
  • Johnson and Johnson(J&J) is a multinational corporation established in 1886.

  • J&J develops medical devices, pharmaceuticals, and consumer packaged goods.

  • The statement now known as Our Credo was written by General Johnson in 1943 and presented at the December board of directors meeting that year—just a few months before J&J became a publicly traded company.



  • The contents of our credo is very simple and to show their main four responsibilities. Customers, Employees, Communities and Stockholders.

  • Customers are first, next is the responsibility for Employees, contribution to community, and realization of a fair return for their stockholders according to these principles.

  • Our Credo has embodied Sustainability, ESG (Environment, Social and Governance), and SDGs (Sustainable Development Goals) , which was written in 1943.

  • Our credo is the compass of success for J&J, therefore they are here now as one of successful companies in the world.

Our Credo


We believe our first responsibility is to the patients, doctors and nurses, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to provide value, reduce our costs and maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our business partners must have an opportunity to make a fair profit.

We are responsible to our employees who work with us throughout the world. We must provide an inclusive work environment where each person must be considered as an individual. We must respect their diversity and dignity and recognize their merit. They must have a sense of security, fulfillment and purpose in their jobs. Compensation must be fair and adequate and working conditions clean, orderly and safe. We must support the health and well-being of our employees and help them fulfill their family and other personal responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide highly capable leaders and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well. We must help people be healthier by supporting better access and care in more places around the world. We must be good citizens — support good works and charities, better health and education, and bear our fair share of taxes. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed, investments made for the future and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.


Johnson and Johnson



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